Tarrytown, NY, Oct. 05, 2020 (GLOBE NEWSWIRE) — via NewMediaWire — Nightfood, Inc. (OTCQB: NGTF), the company pioneering the category of nutrition for better sleep, announced today that the packaging for Nightfood ice cream will be receiving an update in advance of anticipated mass retail distribution commitments from new retailers resulting from recent category review meetings.
After eighteen months on shelf and hundreds of thousands of pints sold, Management has gathered product feedback from category managers, brokers, and, most importantly, thousands of consumers.
Management analyzed the well-known packaging case studies of successful brands like Chobani, Halo Top and RX Bar. Each of them famously accelerated to new levels of sales velocity following successful packaging redesigns. The 2.0 version of packaging for each brand highlighted a single key consumer benefit, typically identified in the marketplace after the initial product launch.
“The packaging needs to call out one specific thing to the customer, identifying what’s inside the container and connecting that with a singular outcome they already seek in their lives,” stated Nightfood CEO Sean Folkson. “With Halo Top, their big change was the focus on calorie count, with RX Bar, it was the simple ingredients, what they called ‘No B.S.’. In our case, that one thing is better sleep. We believe sleep matters to the busy and stressed consumers rushing through our supermarket and other large retail accounts while they’re doing their weekly grocery shopping.”
Management is also taking cues from leading global food and beverage giant PepsiCo. Last month, Pepsi announced the upcoming launch of a sleep-supporting drink called Driftwell. Pepsi stated, “Driftwell is not just a product but an essential wellness conversation in North America that the brand is proactively driving. Relaxation and dealing with stress is a lifestyle shift.”
“With Pepsi/Frito Lay throwing their considerable weight behind consumer awareness and education, we intend to leverage their efforts,” commented Jenny Mitchell, Nightfood COO and National Sales Director. “We want consistency in what the consumer is hearing in the media and from experts and what they see on our pints. We expect the updated packaging to begin shipping to all accounts, including the new major retailers we have coming on board, during the first quarter.”
For the packaging refresh, Nightfood tabbed OffWhite Co., the design firm behind the iconic packaging for Chobani and Maple Hill Creamery.
“The Nightfood Cravemonster™ will remain a central figure, as the unhealthy nighttime cravings personified by the Cravemonster are at the core of the consumer need and usage occasion,” continued Folkson. “But the focus will be on better sleep because that’s the outcome today’s consumer is looking for, which Nightfood is uniquely qualified to deliver.
“We’re excited about the new accounts expected to add Nightfood in the coming months, and anticipate being able to make more information available to shareholders in the coming weeks.”
About Nightfood Holdings:
Nightfood Holdings, Inc. (OTC: NGTF), owns Nightfood, Inc. and MJ Munchies, Inc.
Nightfood has expanded distribution for its ice cream into major divisions of the largest supermarket chains in the United States: Kroger (Harris Teeter), Albertsons Companies (Jewel-Osco and Shaw’s and Star Markets), and H-E-B (Central Market) as well as Lowe’s Foods, Rouses Markets, and other independent retailers.
Nightfood won the 2019 Product of the Year award in the ice cream category in a Kantar survey of over 40,000 consumers. Nightfood was also named Best New Ice Cream in the 2019 World Dairy Innovation Awards.
Nightfood has been endorsed as the Official Ice Cream of the American Pregnancy Association and is the recommended ice cream for pregnant women. There are approximately 3,000,000 pregnant women in the United States at any given time, and ice cream is the single most-widely reported pregnancy craving. With more calcium, magnesium, zinc, fiber, and protein, less sugar and a lower glycemic profile than regular ice cream, Nightfood has been identified as a better choice for expectant mothers.
Nightfood is not just for pregnant women. Over 80% of Americans snack regularly at night, resulting in an estimated 700M+ nighttime snack occasions weekly, and an annual spend on night snacks of over $50 billion dollars, the majority of it on options that are understood to be both unhealthy, and disruptive to sleep quality.
Nightfood was formulated by sleep and nutrition experts with ingredients that research suggests can support nighttime relaxation and better sleep quality. Scientific research indicates unhealthy nighttime cravings are driven by human biology. Willpower is also weakest at night, and stress is another contributing factor. A majority of night snackers report feeling both guilty and out-of-control when it comes to their nighttime snacking.
Because unhealthy night snacking is believed to be biologically driven, and not a trend or a fad, management believes the category of nighttime-specific nutrition, which Nightfood is pioneering, can be a billion-dollar category.
MJ Munchies, Inc. was formed in 2018 as a new, wholly owned subsidiary of Nightfood Holdings, Inc. to capitalize on legally compliant opportunities in the CBD and marijuana edibles and related spaces. The Company is seeking licensing opportunities to market such products under the brand name “Half-Baked”, for which they’ve successfully secured trademark rights.
Questions can be directed to investors@Nightfood.com
Management also encourages Nightfood shareholders to connect with the Company via these methods:
E-mail: By signing up at ir.nightfood.com, investors can receive updates of filings and news releases in their inbox.
Telegram: There is now a live, interactive Telegram group which interested parties can join to reach team members and discuss Nightfood. Ask questions, learn more about the company and discuss future prospects. Join the Telegram Group Here: https://t.me/NightfoodHoldings
YouTube: The company has established a new YouTube series which will feature weekly videos with team members, insights into latest industry developments, and provide a behind the scenes look at the latest company developments. Click here to subscribe to Nightfood’s YouTube channel.
Forward Looking Statements:
This current press release contains “forward-looking statements,” as that term is defined in Section 27A of the United States Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future, including but not limited to, any products sold or cash flow from operations.
Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with distribution and difficulties associated with obtaining financing on acceptable terms. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that the beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our most recent annual report for our last fiscal year, our quarterly reports, and other periodic reports filed from time-to-time with the Securities and Exchange Commission.