There are over 3,000,000 pregnant women in the United States at any given time, and ice cream is the #1 most prevalent pregnancy craving.
On February 20, 2020, it was announced that Nightfood has been endorsed as the Official Ice Cream of the American Pregnancy Association. Of all ice creams on the market, Nightfood’s healthier formulation best aligns with the specific dietary needs of expectant mothers.
Compared to regular ice cream, Nightfood has more calcium, magnesium, fiber, and protein. And it has less sugar, fat, calories, and is lower glycemic. Plus, Nightfood has ingredients to fight heartburn, a major challenge for pregnant women in the 2nd and 3rd trimesters.
Pregnant women already make major dietary changes, such as eliminating sushi and alcohol. Now they know which ice cream they should be eating too.
On the strength of this endorsement and resulting demand, Nightfood (OTCQB: NGTF) can rapidly expand distribution and become a national brand here in 2020.